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20 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn


If you're like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you're concerned with furthering your career (and you should be), it's time to switch over to a more professional network. We've shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better. These reasons should be especially compelling for students earning online bachelor’s degrees, as they will have fewer face-to-face networking opportunities and will need to capitalize on their online networking skills to bolster their job hunt.

  1. LinkedIn is professional at its core

    LinkedIn was created to connect professionals in online networking; Facebook was not. Although both services have evolved to include elements of each other, they do still remain true to their original purpose, and LinkedIn excels at presenting a professional front.

  2. LinkedIn is a great place to gain expert status

    Although experts are increasingly flocking to Facebook, it's still hard for some people to take the site seriously. On LinkedIn, the setting is much more open to gaining expert status and credibility. Forums, question and answer sections, and groups make it simpler to connect and share your knowledge in a credible way. Students working toward a graduate degree can even share their research with other experts in the field and receive valuable feedback as they complete master’s theses and doctoral dissertations.

  3. Your college professors might actually connect on LinkedIn

    Although some colleges take a lax approach to social media, many still frown on Facebook connections between students and professors. But on LinkedIn, connections are typically seen as a positive thing, opening you up to the resources that your professors can share with you, including positive recommendations.

  4. LinkedIn represents a more targeted audience

    Facebook is on track to hit the 1 billion-user mark this year, a figure that basically obliterates LinkedIn's comparatively small 135 million plus users. One might think that more users means more exposure, and that would be correct, but on Facebook, you can't be sure that the millions of users are actually online to hear about your professional life. On LinkedIn, you can expect to reach a more targeted audience that is connected to you, interested in your work, and willing to listen to what you have to say.

  5. You're more likely to get a recommendation on LinkedIn

    A recommendation on either LinkedIn or Facebook is a great way to put your best foot forward, but you're simply more likely to land one on LinkedIn. Recent stats show that 36% of LinkedIn users make a recommendation, compared to 27% of Facebook users. LinkedIn also has a 57% interested recommendation response, compared with 42% on Facebook.

  6. LinkedIn users log in with a sense of purpose

    While on Facebook, you may be surfing to find out about the latest cat video or your friend's wedding photos, but LinkedIn tends to lead to a more task-driven visit. Users log in to check out job and collaboration opportunities, people to hire, and relevant industry news.

  7. LinkedIn is a great place to showcase your unpaid work

    Even if you haven't been hired for a job in your life, chances are you've volunteered or done an internship before graduation. LinkedIn is specifically designed to help you showcase this experience.

  8. LinkedIn is an online resume

    LinkedIn is a great place to collect references, share your work experience, professional samples, and more. Your Facebook Timeline is much more like a digital scrapbook of personal experiences.

  9. LinkedIn searching is more robust

    While you can search for people and terms on Facebook, LinkedIn really shines in this category. You can search for companies, find people to connect with, get news, and more on LinkedIn. Your profile is also highly searchable, and represents a great tool for allowing recruiters to find you.

  10. You can actually turn your LinkedIn profile into a resume

    Although LinkedIn functions as an online resume, it's also a time saver when it comes to creating one that you can print and hand out. Use this feature to stop neglecting your paper resume and have something to hand in.

  11. Facebook can make your schoolwork suffer

    Experts report that students who regularly surf Facebook do not do as well on tests. In fact, some students suffered by as much as an entire grade. They believe that using the social media site takes up valuable study time.

  12. Recruiters are more likely to share applications on LinkedIn

    Facebook and LinkedIn are both experiencing growth in applications shared on their sites. But LinkedIn stands out for the number of candidates who actually apply. You can expect recruiters to go where the interest is, which clearly rests with LinkedIn.

  13. Facebook is a major time suck

    Facebook is fun, but for most users, it takes up much more time than it should. In a comparison, researchers found that Facebook visits resulted in stays of 405 minutes per visitor, compared with 17 minutes on LinkedIn. It is much wiser to spend 17 focused minutes on LinkedIn than several hours frittering your time away on Facebook.

  14. Groups on LinkedIn are highly effective

    Facebook has groups, but not on the level that LinkedIn does. LinkedIn remains an incredible resource for connecting and networking in industry groups on the site.

  15. You're more likely to get hired on LinkedIn

    In a recent comparison of job search markers on Facebook and LinkedIn, LinkedIn beat Facebook handily in every category. The most interesting and revealing, however, was social employee hires, with LinkedIn earning 73% and Facebook at a low 22%.

  16. LinkedIn is a great place for business introductions

    One of the best features of LinkedIn is the ability to be introduced to new business contacts through the site, especially through contacts you already know. So if you’ve recently completed a business degree and want to expand your professional connections, LinkedIn in the place to be.

  17. LinkedIn users have more money

    Out of all the popular social media sites, LinkedIn users have the highest average income of $89K. If you're looking to earn a good salary, you'll be in great company on LinkedIn.

  18. LinkedIn activities are more attuned to job promotion

    The top activities on LinkedIn are industry networking, keeping in touch, and networking between coworkers.

  19. LinkedIn really shines with relevance

    While your friends on Facebook may be sharing music videos that you scroll right past, LinkedIn works hard to bring you content that is the most relevant to you. The site sends emails to users with the most-shared news, groups that belong to your job focus, and contacts you're likely to be interested in getting to know.

  20. LinkedIn is awesome for research

    Facebook is growing in this respect with better Pages, but LinkedIn still wins the battle of employer research. You find out who works there, who used to work there, whether or not you have any connections within the company, and more. For example, if you recently earned a master’s degree in finance, and are looking for employment with major financial services companies, you can search for employment leads by networking with a company’s current and former employees.

May 2nd, 2012 written by Site Administrator

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