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10 Creative Ways to Attract Your Future Employer

It’s tough out there for job seekers these days, with many candidates looking for a year or more to no avail. Tireless days spent sending resumes, countless interviews that never amount to anything, and a dearth of job offers can certainly make you want to do something crazy. If you’ve gotten to that point, we have several suggestions for you that are actually quite productive. These creative, and yes, even crazy, ideas might just be the thing you need to attract your future employer and stand out from the rest of the poor souls in the slush pile.

  1. Use a company’s tools in a unique and innovative way:

    This idea works best for startups, but can be applied in many different ways. For example, Jeanne Hwang landed a job at Pinterest after using the site to create a digital resume showing off her interests and expertise. Chris Putnam was hired by Facebook after he hacked user profiles to look like MySpace. Instead of getting arrested, Putnam intrigued higher-ups at the social media site and was asked to come in for an interview.

  2. Knock their socks off with an awesome resume design:

    Cardstock and clean fonts are no longer enough to make your resume stand out these days. Graphics and charts, creative imagery, clever wording, personal logos, and color can make a big difference. Some job seekers have even created infographic resumes and business cards that fold out into a resume.

  3. Create a YouTube resume:

    In the same vein of creative resumes, a video resume on YouTube can make a big difference. Although it’s more difficult to get an employer to click “Play,” than it is to read an infographic, the idea of a video resume is intriguing to some, and offers a better platform for employers to get to know you. Get creative, making a highly interesting, intriguing, and personalized video to showcase what makes you a great job candidate.

  4. Take out an ad:

    Go where the employers are: Facebook, Google, and LinkedIn. Ads aren’t limited to businesses. In fact, anyone can create an ad, and it’s more affordable than you might think. Facebook ads start around $5 per day with plenty of targeting options, even down to industry, interests, and employer. Google allows you to lock down location and keywords, and for as little as $10 per day, you can reach millions on LinkedIn ads. Show your initiative and catch the attention of a hiring manager with a great ad that targets employers right where they are.

  5. Get on a billboard:

    Like the idea of an ad, but want to go bigger? Much bigger? A billboard is an option that can get you some real attention. Job seekers like Bennett Olson and Pasha Stocking have found success with this method. Both were able to land marketing positions after receiving lots of attention from their larger-than-life billboard ads.

  6. Pick up the phone:

    Who actually calls these days? Picking up the phone to connect with an employer may feel antiquated, but it’s different enough to help you stand out among the sea of emails and digital resumes. Sure, you’ll probably still need to send in your cover letter and resume online, but a personal phone call can help get you remembered and out of the slush pile.

  7. Use local media to get connected:

    If a billboard is just too big for you, there are still other options. For some job seekers, media like public access TV, local papers, and radio spots have paid off. A group of job seekers have started the New England Job Show to get candidates noticed, and in Tulsa, Okla., Neighborhood Newspapers offers free ads to job seekers. And one job seekers in Las Vegas, Dave Wilson, created a 60-second resume as a radio spot, generating lots of emails and at least one interview.

  8. Stand traditional job hunting ideas on their heads:

    Sick of filling out application after application? Turn the tables on employers and make them fill one out for you instead. That’s what programmer Andrew Horner did with his reverse job application. He built a website allowing employers to apply for him, a bold move considering it offered little in the way of employment information, but it paid off by helping him to get attention and show off his innovative spirit.

  9. Start working whether you’re hired or not:

    For some employees, persistence pays off. Take Avi Lichtschein, who was originally denied a job interview at Square, but decided he wanted to work there so bad, he’d do it for free. Lichtschein set out to help Square expand their presence on the East coast, signing up 10 new merchants in one day, gaining the attention of the young startup and becoming one of its earliest employees.

  10. Offer a bounty:

    Sure, you’ve got a great network, but if you’ve been searching for a job for a long time, things may be a little burnt out. Why not light a fire under your network by offering cold, hard cash for a great job? That’s what Beverly Shepard did after job hunting for 16 months, offering a reward of up to $6,000 to her LinkedIn connections. The leads started coming in to Shepard almost immediately, and she found great publicity, too, appearing on her local ABC station,, and even on CNN.

January 22nd, 2013 written by Staff Writers

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